Market surveys
In the world of free competition, market analyses have always provided the foundation for designing and differentiating bids. In a public context, however, the notion of the market is often new territory: What is our specific market? Who are our customers and what do our customers want? What competitors do we have to measure up to (in the future)?
These are central questions in the bid-oriented design of services that are far too often neglected in the Administration. This results in products, services and applications that go unused because they are not tailored to suit needs, something that can be observed particularly often in the area of eGovernment.
MICUS has firmly established the consistent orientation towards the market and demand as the core element of its consultancy approach: whether customer workshops, interviews with experts or performance comparisons (benchmarking) – an awareness of the requirements and competition situation forms the basis of every successful concept.
Benefit of solution
- MICUS surveys do not stop at the theoretical level, but provide clear, directly implementable proposals for action for our clients.
- The most important market players are decidedly involved in putting together the survey.
References
Federal Ministry of Economics and Labour (BMWA):
The market for geoinformation: potential capacities for employment, innovation and value added
European Space Agency (ESA):
Potential market capacities for satellite-supported pipeline monitoring
Internal survey:
Geodata infrastructures
State Chancellery of North-Rhine Westphalia:
Product concept for launching the Geodata market
Federal Ministry of Economics and Technology (BMWi):
Overall economic effects of the use of broadband
Federal Network Agency (BNetzA):
E-mail providers in Germany
EU Commission:
Effects of the use of broadband on the economic development of business and administration in Europe
German Institute for Town Centre Development (DSSW):
Feasibility study “Opportunities for increasing efficiency through location information systems in the development of shopping streets”
